A Guide for green digital entrepreneurship

Group picture of a workshop
© DTC Mexico

Country

  • Mexico

Module

  • Green Digital Transformation
  • Innovation Promotion

Startups and green digital entrepreneurship are key players of innovation. However, given the difficulties in identifying and promoting green digital innovations, startups face numerous challenges such as defining their business model, finding funding, and scaling proposed solutions. To overcome these challenges, cooperation between a wide variety of stakeholders from the digital, sustainable ecosystem is necessary. Only in a broad and participative process is it possible to respond to the needs of startups, and to spread useful information to identify and develop digital and sustainable entrepreneurship.  

The Digital Transformation Center (DTC) Mexico cooperated with the Aspen Network of Development Entrepreneurs (ANDE) to develop a series of activities to strengthen the digital and green entrepreneurship ecosystem in Mexico. These activities included: conducting a survey about green digital entrepreneurship with SME and Entrepreneur Support Organizations (ESO); designing and implementing workshops to promote digital and sustainable entrepreneurship in Mexico; and finally creating a guide for the characterization of green digital entrepreneurship in Mexico that can be used by ESO but also by startups and entrepreneurs Digital technologies can be used to reduce CO2 emissions or provide societies with opportunities to adapt to changing circumstances.  

The guide

The guide (here available in Spanish) offers information on how green and digital startups have a greater potential to find funding, grow and scale. Further, the guide contains resources and tools to explore and develop green and digital business models Recommendations: 

  • Previous activity could be conducting a survey about green digital entrepreneurship with entrepreneurs and Entrepreneur Support Organizations (ESO);  
  • Accompany the guide with workshops for ESO and startups to promote digital and sustainable entrepreneurship  
  • If there are no ESO in the partner countries, look for other multipliers (e.g. NGO or private sector, innovation hubs or similar) to share the guide with so they can use it in their trainings and outreach 

 Recommendations

  • A previous activity could be conducting a survey about green digital entrepreneurship with entrepreneurs and Entrepreneur Support Organizations (ESO) 
  • Accompany the guide with workshops for ESO and startups to promote digital and sustainable entrepreneurship  
  • If there are no ESO in the partner countries, look for other multipliers (e.g. NGO or private sector, innovation hubs or similar) to share the guide with so they can use it in their trainings and outreach